New Year 2025: Creativity
Creativity brings opportunity for playfulness and exploration.
At the end of each year, we like to take a moment to reflect and consider where we want to direct our energy and focus for the next chapter. This year, we’re considering how we can cultivate creativity and wanted to share some ways we’re striving to bring a more creative mindset and flow into our day to day. We also want to share a little of what we’ve been up to at Morrow and give a preview of a new fiber we’re really excited to be working with - hemp.
Importance of Creativity
Our favorite pieces at Morrow are always the ones we design with a more fun and playful approach, this can look like:
1. Exploring different color combinations
2. Dreaming of what pieces we’re really wanting and would be most excited to create and bring into our spaces
Being creative with your space
Your surroundings can have such a huge influence on your mindset, mood, and focus. When we’re feeling a creative block, we often turn to our space to see if there's anything that might help create a shift.
Some of our go to’s are:
1. Re-arranging - Move things around–have fun with it, see how adjusting the layout of a space can change the flow.
2. Cleaning - Create a space that allows you to think without distractions. Clutter can block creativity and subconsciously pull your focus to all of the other things you need to do.
3. Re-purpose - Re-work some of the pieces that make you feel uninspired or that could use a refresh.
Sources of inspiration for Morrow
1. Vintage textiles are one of our best sources of inspiration, one of our favorite online archives is https://www.vam.ac.uk/collections/textiles\
2. Open House Magazine, World of Interiors (both print and digital - explore their bookshop as well)
3. Primary Essentials has a great selection of books and magazines
Our Creative Director and Co-Founder Stephanie shared a few of her favorite ways to bring creativity into her daily life.
Designing for Morrow is a great creative outlet for me, but I need other ways to be creative in my personal life as well.
1. The Artist’s Way by Julia Cameron is one of my favorite books to help inspire creativity - it recommends daily mindless journaling to help remove the noise and set the tone for the days to come. Instead of artist dates (recommended by the book), I set time to be creative.
2. Taking classes pushes me to really commit to making art and learning something new, I recently took art classes at Little Green Art
3. Creating projects with my kids–honestly I often start because I want to create art myself, but it’s a great way for all of us to have a creative outlet without any pressure. We’ve been loving a couple of books to get us started: Mini Artist and Art Workshop for Children.
4. Pinterest - I’ve created a board for the family, so we can go be creative together - with materials we all enjoy - air dry clay, paints, cardboard
5. Outdoor walks - Even if it’s 15 minutes around the block - I need to clear my mind and get some fresh air to help me reset.
6. Gardening and Crafting Home projects - it doesn’t matter how little or small the project, not overthinking what you plan on drawing or making and just doing.
7. Reading books for small amounts of time–I love the idea of spending a lot of time reading or looking at books/magazines for inspiration, but that doesn’t always fit into my daily life. Instead I’ve changed my mindset to spending small amounts of time with books when I can.
Spring ‘25 Preview
Over the past year, we’ve been working on incorporating hemp as a new material into our bedding line collection. As demand for linen has grown exponentially over the past several years, so have the prices for the raw materials. We’ve been designing bedding in a blend of hemp and cotton to offer a slightly more price-friendly alternative to linen with a very similar look, feel, and breathability.
Like linen, hemp is one of the more sustainable natural fiber options.
As a fiber, hemp is about three times as long as linen, making it even more durable and one of the longest-lasting natural fibers available. We love that hemp is seasonless –it can be grown and harvested year-round and as bedding, it’s cool in the summer and warm in the winter. We’re excited about the sustainable qualities of hemp and truly believe in this beautiful fiber, we can’t wait to share this new beginning with you in our upcoming collections.
